How does a business become successful? Is it about the quality of the product or service? The customer experience? The convenience? The local need? Building a successful company is about all of those things – but it all really comes down to SALES. You can have the best product with the most helpful team, but if you can’t close the deal, your business will still fail.
For this blog, I thought it would be a good time to talk about a common misconception – that sales is a department. Sure, you may have people who dedicate their entire day to selling your product or service, but every single person who works in your business needs to understand that sales is part of the job. Even if they won’t be putting sales on a resume, every single person a potential customer interacts with is involved in the sales process.
So how can you help your employees understand that selling is part of every job? It’s all about changing the mindset. If you can get your team to understand that providing an excellent customer services experience translates directly to improved sales and a stronger business, your products and services will nearly sell themselves.
If your sales people – or your entire team – could use a mindset adjustment, then it might be time to consider bringing in a Growth Coach to work through our year-long Sales Mastery program. Sales Mastery will provide your team with the tools and experience needed to be successful. It’s about more than teaching professional skills, it’s about helping the members of your team grow personally. Learn more: http://www.thegrowthcoach.com/business-coaching-services.aspx.
– Growth Coach President Nathan Owens